Now I’m curious on Direk Joey Reyes’ article about Pinoy Big Brother Season 2. Here’s an article from Pep.Ph which focuses on the trend of PBB 2 as a commercial whore. This post is brought to you by Seiko Wallet, and wallet na ma-swirte.

IS PBB TOO COMMERCIALIZED? Isa pang napapansin ng bumabatikos sa programa ay ang diumano’y pagiging masyadong commercialized nito. “Too much commercialism na ang nangyayari,” ani Direk Joey. Masyado na raw pinagkakakitaan ng Channel 2 ang mga housemates. Blatantly displayed na nga ang mga produkto all over the house, pati ang mga tasks pa ni Kuya ay sponsored or tie-up with either Coke, C2, Globe, at iba pang produkto.
Dont forget the 1 hour 30 minutes remaining for voting every Saturday.

Aminado ang PBB Business Unit Head na commercial nga ang kanilang reality show ngunit ito ay kinakailangan upang makabawi sa mahal na bayad sa Endemol.

“The franchise is very expensive. And when Endemol sold that franchise to us, the promise was the potential of the marketing, the sales potential is really enormous. Which is true.

As a producer, I need to recover the cost of this program and ang appeal nito sa amin is dahil nga, ‘yong potential niya to be able to have sponsorship within the program na nagagamit namin to also push the story, which is more appealing to ABS. - Lauren Dyogi